In the wee hours of Saturday, August 23, 2008, the Barack Obama campaign sent a text message to supporters announcing that Joe Biden would be the VP nominee. A rally had already been scheduled for the same day, with Obama and Biden appearing outside the Old State Capitol in Springfield, Illinois.
In 2008, use of a text message for an important political announcement was innovative for its time. In 2012, the Romney campaign used a smartphone app to make the VP announcement.
Smartphone and social media applications were in their infancy in 2008 compared to 2012. Today, apps like Twitter, Facebook, and others are changing the political landscape. An article in USA Today notes the impact of social media on the upcoming GOP and Democratic conventions.
Showing posts with label smartphone app. Show all posts
Showing posts with label smartphone app. Show all posts
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Be the First to Know
On August 10, 2008, the Obama campaign's David Plouffe sent an email to supporters asking them to sign up to receive an email or a text message when Obama's VP choice was announced. This was the first use of social media for a major campaign announcement.
In 2012, the Romney campaign has a free smartphone "app" to announce his VP choice. The Obama campaign also has an app that uses the phone's GPS device to share information about local events. The functionality of the Romney app ends after the VP pick is announced. The Obama app has multifaceted functionality that can be used throughout the campaign.
In 2012, the Romney campaign has a free smartphone "app" to announce his VP choice. The Obama campaign also has an app that uses the phone's GPS device to share information about local events. The functionality of the Romney app ends after the VP pick is announced. The Obama app has multifaceted functionality that can be used throughout the campaign.
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