On August 10, 2008, the Obama campaign's David Plouffe sent an email to supporters asking them to sign up to receive an email or a text message when Obama's VP choice was announced. This was the first use of social media for a major campaign announcement.
In 2012, the Romney campaign has a free smartphone "app" to announce his VP choice. The Obama campaign also has an app that uses the phone's GPS device to share information about local events. The functionality of the Romney app ends after the VP pick is announced. The Obama app has multifaceted functionality that can be used throughout the campaign.
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